Summary
Notes
Transcript
I'll change my workspace for the month. I just wanted to test it. Google.
Wait, I'll be back. I need water. Hello.
Happy late birthday.
Thank you. Thank you.
Hey. How are you?
Good, thank you. I just want to thank NikkiGet on. Mm-hmm.
Are you with Nikki right now?
No, she's in Melbourne. Oh. Yeah.
Are you still by yourself?
No, I'm with my dad actually. He just left today to go to the snow, but... True. Yeah, yeah. So now I'm by myself again, yeah.
Are you in Tokyo?
Yeah, Tokyo.
What are you saying? Amen.
Nice. Right, Josh, did you get a request for...
Wait, let me check.
Did it get let in?
Yeah, I can see it. Okay. Sorry. Now, Hello. Hi.
Hey, how are you?
Good, good, good, good. I'm sorry. I was just waiting so I wasn't sure what was going on. Sorry.
I didn't realise you have to admit guests. I thought it was just like everyone just comes in.
All right. Yeah. No, you have to admit them. Yeah. Hey, so I'm Nikki.
Nice to meet you, Nikki. How are you? Good. You're Josh? Yeah, that's me.
Hi, Sam. Hello. Hi. Yeah, look, I've been speaking to Jake about this and I really just wanted to go through a few things andOf course. clarify. I guess I haven't been across all of this and I've sort of been brought in now towards the end. Yeah. But basically, I guess, I'm just looking at the the budgets and so forth. ButUm, Yeah, I just feel like I just need some clarity because I feel like the goalposts just kind of have changed since the initial conversations that Jake and I had with you, Sam.
Yeah. So I just kind of want to get some clarity around, yeah, why, what's going on and so forth. Because obviously when we first discussed the idea of this, this was going to be just you coming from the Philippines to do this. Yeah. And then now, obviously, there's another guy, Danian, that's come on board. And then also now, Josh, you've also been... brought on as well and I'm just trying to get an understanding of Um.
of why and what, yeah, sort of where we're at, what's kind of going on because, yeah, I just feel like it's... You know, there's a lot more people involved now than where it sort of started at a bit more basic, I guess, at the beginning.
All good questions. I'll start with Sam because it was her thought process. At the beginning so go ahead Sam Yeah, I mean, I was crunching and I just got busy so I had to bring on Josh aboard because things were getting more expensive as time goes and I couldn't handle the production side. So I brought Josh in.
Just with planning things. Because when I was looking at the Brief. For some reason, I thought that We're only shooting one drop in Tokyo and then one drop in the snow. Right. And then when I looked at it again before me and Jake met a few weeks ago, I realised that it was bigger than the scope that I thought. So that's why I brought along them. But everything's still within the budget. So it's still the same.
We won't be getting paid for this job. We're just happy to be there to shoot for you guys.
tell me what am i paying you fifteen hundred dollars for okay so i'm just totally i'm totally blunt and you know open so yeah yeah that's no problem so fifteen hundred dollars is your like my reduced producing rate which basically means like i handle all the logistics all the scheduling all the coordination that happens with like a project um and usually in In terms of, like, campaigns and all of that, there's a lot to have, like, there's a lot of playing that's involved within, like, the scope of a project.
So yeah, that's like the onboarding or sort of like the initial phase of like my producing. Towards the end, like part of my producing role is making sure that the deadlines are hit, making sure that I organize like who's doing the VFX, all the edits, all of the post-production stuff. Sorry, Jake's gone. Yeah, I'm not sure what's happening.
Yeah, I think it's like the internet in Tokyo. Yeah. But anyways, to continue on, like I'm making sure that everything is across the line because with that, it's a big ambitious project. And the reason why, like what Sam said, the reason why she brought me on board was because like it's a lot to handle for one person. Obviously, you have your own deliverables and timelines. So I really like...
Yeah. So I've hit the bullet on making sure that... If you want the best of the best, it's hard for me to handle both at the same time, as well as them traveling. Yeah. Yeah, so I've hit the bullet and made sure like post-production is like on board. We've already got requests for like people who's going to do the VFX stuff. the edits and all that sort of stuff. Initially, I wasn't told that you were organizing the flights.
Yeah, look, it's just it's not that I'm unhappy with it. I guess that it just, you know, in my eyes. Um... you know the yeah I feel like that I feel like it just keeps changing the goalposts have changed over this time and yeah as I said like before you know there's just more people involved than what I had you know what we'd sort of initially discussed and then um yeah just like extra costs as well and now you know a thousand dollars for flights for for Danian um and just you know more people coming on more costs and so forth um which you know We are a really small brand.
So at this point, you know, this is a gamble for us because this is way above our budget. Like to be honest, our budget really for to be, you know, doing anything like this at the moment is much less than this. You know, we're a really small brand at this point.
Jake's got big ambitions, you know, and he's young and he's only 19 and he's got big ambitions and, you know, which is great. But sorry, Jake, I just, you know, talk about you here. But yeah.
But, you know, he is also inexperienced in, you know, I mean, he's done many shoots now, but not international shoots.
I guess I'm just, I'm going through it with a fine tooth comb going, do we really need that? Do we really need that? And as I said, I'm, You know, Jake knows this about me. And you guys can say that. I'm brutally honest. I don't hold back. I say it as it is because I feel like In my experience with business, you're better off to be upfront and just work through stuff You know, together honestly and openly because there's no use spitting around the bush with anything.
Yeah, yeah. And I don't mean this in any disrespect whatsoever, but I said to Jake, do I need Josh for $1,500? So I'm questioning every single thing. And as I said, please don't take that.
Well, look, I think this is where Jake and I probably differ a little bit in that, you know, he probably will go higher on a budget than I will go. Um... But I'm just trying to get an understanding of all this, Sam, basically. Yeah.
That's all good. I can show you a campaign we did recently which included both Sam and Danian. so that you can get like an understanding Oh, by the way, you don't have to apologise for asking these questions. Literally, we understand. Yeah, we're all learning. We're all working on the same team. We all want to make sure... That's what I said in the beginning.
Yeah. Yeah, yeah. That's what I said in the beginning. I just want to, you know, get...
Yeah, great. Sorry, it's just a lot of... Things I'm gonna bring up. So basically our whole entire process for a campaign is the client goes up to us either with an idea or they ask for, they ask us for an idea. For this client, they've given us the idea. Yeah. So this client is Factory. You know Factory? They're like a sub-brand of Cotton On Group. Yeah. They came up to my business and they said, "Hey, we need you to do the March campaign for this year but they gave me an idea soObviously, as all things, you gotta prove yourself.
But basically, that's full of Danians sort of stuff that... He does. And so like Daniel's a great DP and editor so I hired him for this project and And then they had a photography element as well. So they wanted to shoot a lookbook. Outside to... And this was all done in Footscray. Hiya. So this is like a rough campaign pitch that they've given me, like it's only nine pages. And then we just did lots of back and forth meetings to make sure that like we're across the line.
Like our focus is just more like making sure the production side is covered. Um, yeah. And then we also do like the schedule and the call sheet. This was a really ambitious day. They only had budget for one day. For full transparency, the budget for this was 28 grand. for one day, but that was because it was COVID like photo, video. And also like the team as well. Our cut was around like 15, 16. Everything else went to like them as well and plus the agency that they hired last minute because they couldn't handle everything in terms of like location permits Um, talking to models, all that sort of stuff.
So that was outside of our scope. Yeah. This campaign involved both motion which is the idea that he had brought and then video. And we did three teams. So we had a motion team, which is Danian and his crew. We had the stills team, which was Sam and her crew. And then we had a social team that was part of Factory. And all of this was happening simultaneously. which is why I color coordinated it. Yeah.
Yeah, it was a lot like Like we only had like 20 minutes per shot. We had to move on. We had four locations within Footscray.
Yeah, so 17 is what we took home. Yeah. I'm showing you everything because I want to be transparent with you. and spare it with you as well. And obviously we want to build that like rapport and relationship.
It's a pretty big file. But yeah, like it has a file nameAnd then we get you guys to do selects. Or we got Factory to do selects. Once they've selected it, you get both high-res JPEGs and TIFFs. We do our touch-ups and edits and all that sort of stuff. And you'll see this in stores. in March. early March so This was around like 30 selects. But... Yeah, quite ambitious. Now for stills. Um. We go through this process called Dropbox replay and this is where they do Um, the revisions and all that sort of stuff.
They asked for a lot, to be honest, but it's okay. Like, we're trying to prove ourselves. Small company, want to make sure you do a good job for them. Um... So they asked for a hero zooms motion which is like the hero piece and then they use like a Just a regular Smoshion 9x16 for Instagram. And we do this process where it's like you have two revisions We give you a rough cut first, then we give you a final cut.
And then one revision. based on the final cut and then a last revision based on the revisions that you've given us. And I'll show you what the final piece looks like. So, thanks. Mm-hmm. So we pretty much hit the brief and they were like extremely happy with it. Yeah, they're cool. Yeah, it was around... eight motions that we shot. They initially wanted 12. We said, logistically, that's not possible.
Yeah, I'm listening. I'm just trying to pack. I've got, yeah, one minute to check it out. Yeah. No problem. So yeah, usually with each campaign that I get, I have to create a treatment. This is just to allow the client and to let There are other people working on the project including post-production, VFX, Yeah, editors. people in the campaign, you know? Yeah. So say for this resolve drop, we haven't got to this yet because things aren't fully locked down, but obviously I will make this for each drop.
The overview of ideas. Yeah, and kind of ideas. And obviously some of them we can't really do, but I'll figure out. But in a way, this will turn into something. Thank you. That will turn into this. And this is when I make the ideas true and see where it's possible. And then I come with the approach, come with some concepts. and just have like visual references so that everyone knows what's happening and And that includes like concepts, what we're going to do in the video, possible edits, lighting, and like, obviously for this shoot as well, we're going to have to be working in scout around Japan.
Other than that, he was like Another local brand. Doc G, very popular artist here. Is there... Within each video that we make, we're going to have to do a storyboard and then I'm going to have to create all of this. Yes, okay. To figure out what we want to do and then... Yeah. Yeah. So these are just like past ones. And yeah, with stills as well, I usually just like... Yeah. That's examples. Yeah. Styling if we need.
I know he has just like different VFX ideas within each. Yeah. Thank you. Like this. like within the budget, some of them you can't do. Like, Turning the whole city black.
I think also like me and Sam and Daniel were talking about We kind of want to pitch like a September idea. for you while we're there to to maximize yeah because this was jake's original one yeah and he's right so you'll get your own treatment like every every drop will have its own treatment but like we kind of want to pitch september to you as well but um as you can understand the team doesn't want to do extra like more work unless like flights are booked so that they know it's official yeah yeah of course of course um but Yeah.
I mean, me and Jake already agreed that we're not going to do this. Right, okay. That would be like a whole day shoot.
We want to make a little story pop in. Yeah. But, yeah, honestly, like me, Daniel, and like we're getting no cut out of this. We're just happy to shoot in Japan.
Yeah, yeah. No, I get that and I can see that totally with this. Yeah, and hopefully, look, hopefully it's a good opportunity for you guys to be in Tokyo as well and be in Japan. and just somewhere, you know, Somewhere cool. But yeah, Yeah, this drop here. Yeah.
Also, we're just being transparent and honest. A lot of the ideas, we wanna make sure it's different and not what we've seen before. One, so it doesn't look like we're copying another competitor. But also, two, you want to innovate and... Mmm. like change the like pivot you know what i mean um so are these ones that you've seen before Some of it, yes. Um... Some of them, no. Okay. But we just want to make sure it's original.
That's like... our number one concern. And so when we were looking at these ideas, like they're all good ideas. We just want to make sure it looks different to what we've seen before. Yeah. Yeah.
Yeah, we're all about that too. Like I'm always saying, you know, have you seen that before? Is that new? Has anyone else done that? And if so, pivot and do something else because you don't want to be seen as copying anyone else. You don't want to be seen as, yeah, innovation is, you know, is where we want to be as well. We definitely want to be doing something new and fresh. Correct.
I can show you like how I've budget breakdown if that helps. Sorry? I can show you how I've like broken down the budget, if that helps. Yes. Just give me two seconds. Sorry. Um... Just bring it up. Let me just bring it up here.
Um, So let's start with like the flights and stuff. These are the cheapest ones I could find. yeah um so everything's here and then i put like a list of instructions for example like For Sam her flight cost $565.98 and that's the cheapest I could find Um, When you go... Oops, sorry. There's like a file section here and it's just got the links to like everything including like a photo of like an instruction of what you should do.
But yeah, this is Sam's flight right now. So it's 4:92. Mm-hmm. And then if I continue on, you'll have to press check back. And then now it costs 637, 'cause like it keeps increasing. The cheapest we found it was $300. But the closer we get to the date, the more expensive it gets. But I can show you like other flights as well. So if I just exit this and...
But yeah, I can also like keep helping you find these flights and like whatever is easier for you but yeah this is like the cheapest right now is Jetstar Japan which is a direct flight. From Philippines to Irina. But the thing is, it's only got a cabin bag and a personal item. You'll need to get a check bag. And you know how Jetstar is. It's notorious for being delayed and terrible. So... I guess, again, it's up to you.
yeah for daniel yeah flights is good like i get that let's you know we don't need to talk about flights i guess because yeah flights have to happen yeah um accommodation has to happen that's fine and we'll sort that like jake um we might we might need to organize an airbnb or something or you know because jake needs accommodation as well yeah so i think you know i was probably thinking you know we might just need to book an airbnb that that houses the three of you umYeah.
you know, a three bedroom, apartment or something like that we could find.
Yeah, I mean, we wrote this to help you guys out anyways. Like we didn't know if Jake was gonna stay. um with us or have his own accommodation in tokyo so we just put it so that it's just sam and daniel staying together and making sure there's enough space to do like gear prep and yeah because you know uh japan hotels are tiny so yeah yeah well i wasn't looking for a hotel i was looking more for an airbnb that might well yeah this is an airbnb that we found um So yeah, have a look.
I've already emailed everything to you. And then I found the cheapest Shinkansen return for two people. So it's around 98.30 per person times two and then on the way back as well. And then these are the times that I found and how much it's going to cost. At least when I wrote this yesterday. Yeah. Yeah, I think, yeah. All this stuff, like contingencies and travel, like that's all up to you. So like the way I put it was Um...
I told Jake, like, you don't have to pay for the post-production stuff until, like, everything's been delivered. So like the producer, the director, like Sam, Daniel, myself, the VFX artist and the edit and grade, like that all doesn't have to be paid for until after.
Because obviously it's a lot for upfront stuff. To be honest, like our day rates usually for DOP is like 1.5 per day. So you're getting a bang for your buck.
Yeah. So what I thought to make it easier for you, is like I just added the contingency plus travel 71921 because like the budget was 15 grand and then I was thinking like we just invoice you the 71921 you pay for everything else and then I just give that to Sam and Danny and they just spend within their means pretty much for that Everything on top of that, like that's their own personal expense. Okay.
So I think that's probably like the easiest thing. I'll invoice you like that amount and then I'll just.
I'll probably, yeah. Let me just have a little look. I'll probably organize the flights and the accommodation and that kind of stuff.
Yeah, it would be part of that. Okay. Yep. And then models, Jake told me to reserve like three grand for them. So that's like for you guys as well. Like that's not going to happen.
Yeah, we're going to look at what we can do. And we might find models for cheaper than that. You don't know. Yeah.
And then the post-production stuff is like... everything else and we already know with our VFX artists they're going to charge way more so we've already asked for a reduced rate based on the amount of outputs that we like we're going to give them to do all the VFX stuff so that's yeah I guess you've put three thousand dollars there that's an estimate but yeah I don't want that going out to six thousand dollars yeahYeah.
Yeah, which is fair enough. Like, we already know, like, the edit and grade is, like, reduced. Yeah. We're just negotiating like pricing with our VFX artists. Okay. So I think it's just more of a question of like what outputs are we like what's the fight how many like deliverables are we gonna give you guys and that's what I was trying to say earlier is like that's not really a conversation we've had yet I mean, at least like us four together.
I don't know about Sam and Jake and if they've talked about like what exactly we're going to give them, but it would be good to have that. Yeah, we definitely need that call because, yeah, I mean, you guys quoting $3,000 and saying to me, well, that's only going to give us one video. Yeah. Yeah. And then you're like, actually, there's another, you know, two videos here or whatever. I have it in an email.
Yeah, the only way it's not gonna blow is if we like negotiate the terms, like the outputs, like, at the very start and be like, hey, to our VFX artists, like, hey, this is what we're looking for. This is the budget that we have. First of all, how much is it gonna cost? Do you think it's gonna cost? If it goes over, then we'll be like, "Hey, we actually only have 3000 for this. Can you do that for this?" And then if it's under, then we don't even have to negotiate because it's already under the grant.
Okay, I guess all I'm coming from is basically, you know, there's the... the jacket with the, you know, the geo jacket that's got the stuff that, you know, that's the one I think Jake, you want with the snow that then, you know, turns that into a pattern. Is that correct? Is that right?
And then the other one is that, you know, whatever the Tokyo, The reversible jacket and whatever's happening with that, you know, and I guess we just need to make sure, okay, does that budget?
Yeah, those are the two main like VFX.
the three grand tune okay um yeah hopefully that answers your question yeah yeah totally yeah And Jake and I did, we have deliverables in our recent meetings. So it was Tokyo April drop, One location, Stills Lookbook full drop, plus two VFX vignettes because he wants that his main piece. So we have two videos for that. And then Tokyo September drop. We did one location, stills, lookbook, one simple cut/edit video.
And this is where me and Danion's thinking we can make something bigger just 'cause we want to. And then May, snow, one location, stills, lookbook and one vignette video. That's all we have. So just one video.
With the snow stuff, I thought that was one of the main VFX. Yeah, correct.
Cool. I think with, like, flights and accommodation, like, we'll leave... Obviously, we'll leave it up to you. Yeah, I'll have a look at that. I'll have a look after this.
But, yeah, I think, like, from our end, like, we're just waiting... for you guys to do that and then we'll work on we'll work on like um all the treatments for you for all the three three drops that you're going to do this year yeah um we're going to pitch you the idea that we have for september And like we'll do a lot of back and forth with Jake as well to see if that's the vibe that he wants for, if that's his creative direction for the company.
Like I'm bothering Jake with lots of messages. So he knows we're on top of things too. Cause I prefer that. Like I prefer someone pissing me off. Then like ignoring me. So we'll do that as well. And then we'll finalize like Jake, Sam, Danny and I will finalize what the outputs are. And then once you're happy with everything, I'll send you that invoice for the 781 or whatever it was. for them to spend in Japan.
I'll send you a PDF of like all this.
Of that. That would be great. Thank you. Yeah. Yeah.
Well, like literally, I've got a meeting after this. And so once all that's, yeah, after that, I'll do it this afternoon.
Yeah. Shoot me an email and a text once that's done. And then... we'll get going but we're really keen and very grateful and i was telling jake yesterday like um at the end of the day like we're all happy we're going to japan like they're happy they're going to japan like for a campaign and we're happy like we like sam loves working with jake Yeah, I know Jake really likes to work at Techland too.